Published in Business Strategy and the Environment, 1992
From the global to the corporate level, sustainability has become a key word in documents of all sorts relating to the future of the world community. The prevalence of sustainability in literature is illustrated in Figure 1.
Sustainability aims to ensure the survival of humanity and the planet’s ecosystem. The simple fact is that overpopulation, overconsumption, overpollution and overdepletion of natural resources, if they have not already, will reach unsustainable proportions within a very short time, say 10 to 20 years. This is surely reason enough to prompt a reformulation of business strategies with respect to the natural resources on which economic transactions ultimately depend.
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